D'ussé Drunch

Elevating D’usse: Redefining Lagos Brunch Culture with Experiential Activations

(Client)
Bacardi Martini Nigeria
(Year)
2019
(Services)
BRANDS

Brand

Activation

Maintaining D'ussé’s relevance and momentum in the Nigerian market through an engaging, long-term experiential activation. The goal was to reinforce the brand's presence, drive consistent consumer engagement, and sustain aspirational appeal without losing the authenticity of the brunch culture concept.

Event Execution: Hosted weekly activations at W Bar, blending Lagos' brunch culture with nightlife trends.

Celebrity Attendance: In collaboration with Brand Ambassador - Larry Gaaga, the experience drew stars like Ini Edo, Ramsey Nouah, Wande Coal, DJ Spinall & more.

Brand Visibility: Showcased D’usse with branded pillows, cups, ice buckets, flags, and Jay-Z lyric placements.

Media Engagement: Featured on Pulse, BellaNaija, ThisDay, The Guardian & so on; encouraged organic social media sharing.

Cultural Impact: Redefined Lagos' brunch scene, inspiring DJ Obi’s globally recognised Obi’s House series.

IMPACT BY THE NUMBERS
  • 30+ High-Profile Celebrities consistently in attendance.
  • 50+ Media Placements across blogs, traditional press, and music stations.
  • Thousands of Organic Social Media Shares fuelling continued interest and attendance.
  • Sustained Attendance Levels across the activation period, ensuring ongoing visibility.
  • Premium Brand Positioning through strategic partnerships and immersive experiences.

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