Lover Girl in Lagos Vol. II

Scaling Intimacy: Growing 'Lover Girl in Lagos' into a Beloved Live Music Phenomenon.

(Client)
Olayinkaehi
(Year)
2023 - 2024
(Services)
LIVE

Live

Show

We were approached to expand the Lover Girl in Lagos series from a boutique debut to a larger-scale live event, increasing audience engagement and online visibility while maintaining its intimacy and artistic integrity.

2023: Boutique show with 45 attendees in a Lagos art gallery featuring two instrumentalists.

2024: Sold out Alliance Française Auditorium (120 seats + 50 aisle seats) with a 15-woman orchestra.

Viral TikTok video: 28,000+ views, 3,500+ likes, 140+ comments, boosting online engagement.

A 3x increase in live audience size, exponential digital growth, and a beloved live music series that elevated Olayinka Ehi’s brand and reach.

The event sold out in record time, so much so that we considered adding another date entirely.