MTN Call-Ture Tunes

Revitalising MTN Callertunez

(Client)
MTN
(Year)
2024
(Services)
BRANDS

Brand,

meet music

MTN’s Callertunez product, once a leading revenue driver, has seen a decline in engagement and revenue over the years. The challenge is to reinvent the product by tapping into Nigeria’s dynamic music culture and re-establishing Callertunez as a relevant and aspirational digital service for millions of subscribers.

Concept Development: Developing a nationwide campaign celebrating Nigeria’s rich diversity, positioning Callertunez as an exciting digital product through regional artist representation and competitive engagement.

Artist Engagement: Partnering with 30+ artists across genres, securing licences for 100+ products to build a diverse content catalogue.

Strategic Differentiation: Leveraging industry-wide network for seamless licensing and exclusive content, tailoring selections to regional preferences for viral potential and mass appeal.

IMPACT
  • Nationwide Reach Potential targeting millions of subscribers
  • Strategic Partnerships in progress with key influencers and digital platforms