Pain/ Pleasure Album Roll Out (Lagos)

Bringing Kah-Lo Home: Elevating Local Presence to Complement Global Success

(Client)
Kah-Lo / SONY
(Year)
2023
(Services)
LIVE

Album

Roll Out

Despite being a Nigerian native, Kah-Lo's core fanbase and industry presence were predominantly in the US, Europe, and Australia due to her house/dance music genre. The challenge was to introduce Pain/Pleasure effectively in Nigeria, ensuring strong local visibility while complementing global efforts by Sony/Epic.

Press & Media: Secured rotation for music videos on top African TV stations, organised a press tour with leading TV, radio, podcasts, and blogs, and landed editorial playlist spots on Apple Music, Spotify & Audiomack.

Event Curation: Collaborated with Sony & Kah-Lo for an RSVP only release which hit maex capacity. Secured sponsorship from LeDrop with Belaire Champagne and Jägermeister, attracting top celebrities and elevating Kah-Lo’s profile.

Performance Bookings: Booked the artist for three landmark Lagos events, boosting Lagos & Nigeria audience rankings to the Top 5 across the artist's DSP's & social media.

IMPACT BY THE NUMBERS
  • 3 Major Bookings secured from top industry players in Nigeria.
  • 100% RSVP Attendance at the Lagos release party, exceeding expectations.
  • Multiple Editorial Playlist Placements across Apple Music, Spotify & Audiomack.
  • Top 5 Audience Region status for Lagos & Nigeria across DSP's.

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